Editor's note: Disrupt or be disrupted is the new reality for just about every industry. In this CIO Minute video, SearchCIO columnist Joseph Flahiff talks about incremental vs. disruptive innovation and why it's important now for businesses to focus on the latter. To lay the groundwork for coming up with the kind of disruptive ideas that lead to new business models, Flahiff suggests organizations dedicate a percentage of their workforce to "skunkworks" projects. Here is a transcript of his remarks that has been edited for clarity.
I'd like to talk to you today about business strategy and the different types of innovation that are happening in the market today.
There is no such thing as a market that is not available for disruption today. There are a couple of kids in a garage somewhere working on a way to put your business out of business -- not by taking your customers, but by completely changing the way your market operates. So, you need to be as aggressive as those kids in the garage.
Typically, what I see in a lot of organizations is innovation -- they are striving for innovation -- but what we find is they're striving for incremental innovation vs. disruptive innovation. And, it is really hard to have those leaps of innovation that those kids in the garage are coming up with.
An idea for you is to take some percentage of your organization -- I think, at least, 10% of your organization -- and this cohort should be dedicated to a skunkworks type of operation. The sole purpose of this 10% of your organization is to put the rest of your organization out of business. Then, you are -- every day -- reinventing yourself to come up with disruptions to the way your organization is operating right now.
You can be ahead of the disrupters that are disrupting.