Problem solve Get help with specific problems with your technologies, process and projects.

Application development outsourcing: Cost-saving SMB mobile strategy?

In's first tweet jam, participants proposed a cost-saving SMB mobile strategy focused on application development outsourcing.

During SearchCIO-Midmarket's inaugural mobile app-themed tweet jam Wednesday, April 10, mobile-minded tweeters pointed to application development outsourcing and security priority expansion as key components for managing an effective SMB mobile strategy.

@CIOMidmarket Twitter followers joined under the #CIOChat hashtag to discuss these mobility topics in depth. Our tweet jam participants said that when it comes to developing a small or medium business (SMB) mobile strategy, cost savings and security should take precedence in any strategy discussion. To start, we asked our followers the following:

There's a constant struggle in the business world to maintain a balance between advancing IT operations and remaining on budget, and outsourcing -- while generally associated with larger organizations -- is making big inroads in smaller organizations seeking specific skill sets. TechTarget editors and tweet jam participants Wendy Schuchart and Rachel Lebeaux discussed the role that application development outsourcing can play in an SMB mobile strategy:

There's more to consider in this financial equation than the mere cost of application development outsourcing. One of the biggest queries: Who are you paying to manage the app once the development phase ends? Some tweet jammers argued that while outsourcing might be SMBs best bet budget-wise, organizations will eventually need to develop in-house talent:

Jokes aside, mobile computing is becoming second-nature on both the business and consumer end of technology. Our next mobile app tweet jam question inquired about the security side of this growing trend:

Whether you SMB mobile strategy is predicated upon application development outsourcing or in-house app development, security cannot be an afterthought, noted tweet jam participants:

There's no doubt about it: Organizations must weave security protocol into the mobile application development efforts, not tack them on shortly before the app goes out the door. Taking the discussion one step further, our editorial director, Christina Torode, brought up the issue of SMB mobile security policies with regards to device ownership:

With application development outsourcing and security policies continuing to be top-of-mind concerns for SMB IT departments, do you agree with the mobile strategies proposed by our tweet jam participants? Is application development outsourcing the best way for SMBs to save money and access specialized skill sets when it comes to producing and maintaining mobile apps? Please let us know in the comment section below.

Read more about what SearchCIO-Midmarket tweet jam participants had to say about mobile app trends by searching the #CIOChat hashtag on Twitter. Follow @CIOMidmarket on Twitter to be notified about additional recaps from April 10 and future tweet jam conversations.

Dig Deeper on Small-business infrastructure and operations

Join the conversation


Send me notifications when other members comment.

Please create a username to comment.

How can CIOs approach mobile app development without breaking the bank? (Elaborate in the comment section.)
Outsourcing makes sense to come out with the prototype and through the stage of product validation for the mobile app for the functionalities. At this stage, its a wise decision to look at cost effective teams that can deliver the wireframe to the prototype to first MVP.