Evaluate Weigh the pros and cons of technologies, products and projects you are considering.

MDM funding: Steps to getting executive support for your MDM project

Learn how to create a business case for master data management (MDM) that includes ROI and business value demonstrations.

In this struggling economy, it's very difficult for midmarket CIOs to get funding on any new project or initiative without showing potential for ROI and value to the business. Although master data management (MDM) is taking off in IT organizations as a system that can improve data quality and offer enhanced analytical output, it's still not a cost-justified priority for many business executives. In this podcast, Forrester's Rob Karel will offer steps to creating a business case for MDM that will include a speedy path to ROI as well as business value demonstrations.

ABOUT KAREL: Rob Karel is a principal analyst at Forrester Research Inc., focusing on how companies manage data and integrate information across the enterprise. His areas of expertise include master data management, data quality management, metadata management, data governance, and data integration technologies, such as ETL and EII. Karel has more than 14 years of data management experience working in both business and IT roles to develop solutions that provide better quality, confidence in, and usability of critical enterprise data.

Play now:
Download for later:

Get executive support for your MDM initiative

  • Internet Explorer: Right Click > Save Target As
  • Firefox: Right Click > Save Link As

Dig Deeper on Small-business infrastructure and operations

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.