Henry David Thoreau, arguably America's first environmentalist, famously said, "Our life is frittered away by detail....
… Simplify, simplify, simplify." We know this because we're readers and work in close proximity to his beloved Walden. We've retained this because we often see it on bumper stickers and are big fans of irony.
But we digress. The point we're trying to get to is that simplifying and environmental issues (like data center energy use) don't always go hand in hand. The New York Times learned this lesson several times over this week. Sunday saw the launch of "The Cloud Factories," a series in which the Gray Lady took on (in its assessment) green-un-friendly, energy-guzzling data centers. The brunch dishes were barely cleared before IT folks en masse took to their blogs to lambaste what they considered to be an overly simplistic view of the complex world of data centers.
In this week's CIO Searchlight, we bring you some of the more cogent responses to the series. But there was more to this week than angry screeds: In fact, BlackBerry maker RIM showed it has nothing but love for application developers, and another tablet maker is hoping you'll embrace its latest offering.
- There was enough heat in the comments section of that first installment of the NYT's data center energy use series to warm the city until spring. Calmer heads, however, prevailed over at Wired, which attempted to fill in some of what was considered a lack of detail, and at InformationWeek, which opined that the Times missed the big picture. Our own SearchDataCenter.com rounded up several of the more thoughtful pieces and tapped two data center experts for their takes.
- What, exactly, is meant by "big data"? Is it really a big deal, or just a marketing gimmick? This blogger believes it's both.
- Oh, RIM. This musical plea to application developers is, umm, really sweet. But to be honest, it's making as squirm. So, uh, good luck with that.
- If you thought the current generation of new workers cared about social media, take a gander at the next crop (but don't expect them to make eye contact).
- If you blinked, you missed it, but the CIO Searchlight caught it -- Barnes & Noble's new Nook tablet sneaking into the pre-holiday shiny-new-device party at the last minute.