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Maximizing your application software investments

Midmarket CIOs can optimize their application software investments by revisiting service levels, support and customization options. This can lead to reduced costs and quicker ROI.

When purchasing application software, many companies buy more than they need -- functionality they will never use, extra modules that will sit on a shelf -- simply because it comes as part of the packaged application. Midmarket CIOs need to embrace all the new tools they get in a deal -- or size the application software deal to pay for only the features they really need.

In this podcast, SearchCIO-Midmarket.com interviews Forrester Research Inc. analyst R. "Ray" Wang about ways to reduce the costs associated with application software investments and how to rework service levels to get the most out of your packaged applications.

SPEAKER'S BIOGRAPHY: As vice president and principal analyst at Cambridge, Mass.-based Forrester, Wang serves business process and applications professionals. He analyzes trends in enterprise resource planning for the enterprise and midmarket, delivers strategic guidance in software licensing and pricing, researches business processes such as the order management cycle and continuous customer management, and assesses functional areas such as customer data integration and the impact of service-oriented architecture on packaged applications. With this understanding of the overall ecosystem of solutions, technology and system integrators, Wang provides strategy and guidance for many clients navigating through the vendor selection process.

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Maximizing your application software investments

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