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How Web 2.0 drives business strategy: Top five tips

Web 2.0 has made a splash in the midmarket, connecting users and customers alike. From SharePoint to LinkedIn and packaged apps, learn how midmarket CIOs are finding Web 2.0 benefits with our top five tips.

Web 2.0 technologies, used to drive customer affinity and internal communication, open dialogue across far-flung organizations and constituencies, farming ideas and sparking innovation. From SharePoint to LinkedIn and packaged applications, Web 2.0-enabled information exchanges are reshaping business landscapes -- building relationships and engaging customers and users across the board. Yet concerns over compliance, security threats and content credibility remain.

Our tips below address these issues and more. Find out if Web 2.0 is right for you, and which approach may best fit your business and technology needs.

 Packaged social network platforms help manage, grow online communities
[Elisabeth Horwitt, Contributor]
You could piece together Web 2.0 apps, but packaged social network platforms come with tools to help you manage and encourage discussion. One firm saw its community grow by 1,600%.

 From LinkedIn to SharePoint, CIOs see Web 2.0 benefits 
[Michael Ybarra, Contributor]
Midmarket companies are using Web 2.0 technologies and social networking platforms to deliver increased customer service without compromising security or compliance.

 Stopping malware viruses from attacking Web 2.0 technology
[Brien M. Posey, Contributor]
Because most security software treats Web 2.0 technology-based sites like Facebook as completely safe, too many companies are inadequately protected from malware.

 Web 2.0: What it means for the midmarket CIO
[Kristen Caretta, Associate Editor]
Is Web 2.0 the way forward? Gil Yehuda, senior analyst at Forrester Research Inc., discusses the Web 2.0 explosion and its place in the midmarket.

 Web 2.0 strategy eludes business
[Zach Church, News Writer]
Enterprise 2.0: CIOs stumble over strategy.

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