Customer Data Integration Project Helps AARP Keep Up With Members

How does IT stay on top of business demands at AARP? We have solution managers that are assigned to business areas. And they basically map processes. This way we keep very much synchronized with exactly where the business is heading.

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These people are technical types? Those people come with a business background and IT [expertise]. My solutions manager for publications understands publication processes extremely well, and he is also a very seasoned IT professional.

And how do you keep track of solution managers? The association has clarity on our goals through a dashboard. There are declared goals each year, and our progress is based on the dashboard goals. We make that available to the organization through our business intelligence platform.