Delivering Solutions to Address the User Experience

One of the biggest trends in technology is what is commonly referred to as “IT consumerization.” The premise is that everyone who interacts with your business is also a consumer of technology and the expectations they have for their business interactions should be no less than what they expect in using their consumer devices and applications.

For IT professionals, enabling a modern “consumerized” experience for users is absolutely critical to the advancement of mobility in the enterprise. It means IT must address mobility from at least two important viewpoints:

  1. How to equip and support mobile workers.
  2. How to develop mobile applications and solutions that deliver an experience that meets the criteria of today’s demanding consumers.

Here are some of the issues IT professionals need to address:

  • User flexibility: When Intel surveyed more than 1,700 IT decision makers in the United States and Germany it discovered that the most important consideration for users is the ability to work any time from any location.1
  • Support for BYOD: It isn’t just flexibility in time and location that is important to users: Increasingly, workers are relying upon their personally owned devices for work activities. The same survey cited above showed these trends:
    • 57% of respondents are using notebooks, 39% of which are personally owned
    • 47% are using smartphones, 77% of which are personally owned
    • 18% are using tablets, 61% of which are personally owned.

  • For IT professionals, the reality is that workers will be using their own devices to connect to corporate networks and databases whether they are sanctioned or not. It is a far better strategy for IT to take control over the bring-your-own-device (BYOD) trend rather than run the myriad risks of having unknown and unmanaged devices compromising security, compliance, applications performance, uptime and other critical enterprise requirements.
  • Deploy devices with built-in security to simplify the user experience: While supporting BYOD, IT leaders must also ensure that the mobile devices they are providing to users maximize and optimize the user experience. By equipping users with devices using technology such as 4th generation Intel® Core™ vPro™ Technologies, IT can deliver stronger protection without slowing down user performance or impacting productivity.
  • Facilitate improved collaboration: Workers are increasingly using mobile devices to collaborate. Therefore, facilitating flexibility in collaboration is essential to delivering a satisfying user experience. Some of the more advanced collaboration solutions that IT should consider are:  2 in 1 devices, which combine the benefits of traditional laptops and tablets in a single device; and simplified connectivity to Wi-Fi networks through devices that incorporate Intel Pro Wireless Display (Intel® Pro WiDi) for enhanced wireless collaboration.
  •  Build applications that are truly mobile enabled: In developing mobile-enabled solutions for consumers—which means workers, managers, customers, potential customers, partners, suppliers and even machines—it is absolutely essential to recognize that the interactions taking place on mobile devices are far different than interactions that take place on traditional PCs and laptops. Users want to be able to move quickly through menus and activities, accomplishing their tasks with a minimum of clicks or swipes. In developing new mobile applications or adapting existing applications to support mobility, make sure they are designed with the mobile consumer in mind.
  • Accelerate and simplify applications development: The other important elements in developing mobile applications are simplicity and speed. We talked earlier about the “consumerized” experience. In the consumer world, users expect that their mobile applications will be simple and intuitive and will not require them to undertake any training. Enterprise applications must follow the same path. In addition, consumers don’t want to have to wait years or even months for new features or new uses: They expect them to be developed extremely fast. Not just fast, but functional, right off the bat. No time to iron out glitches—they’ll just move on to something else if they are not satisfied with the experience. One of the ways in which savvy IT organizations are addressing the challenges of developing mobile applications is by using a mobile application development framework. This will help you not only to identify the right applications for mobility, but it will also enable you to design mobile applications for simplicity and usability.

Mobility is one of the trends defining next-generation enterprise computing. In supporting mobile users and customers, delivering a modern “consumerized” experience is essential to mobile success. Make sure you put in place the right technologies, processes and policies to enrich the mobile experience for all of your consumers, wherever they are, whatever they are doing, whichever device they are using.

1Mobile ComputingTrends: Insight Into Today’s Workforce, Intel IT Center, September 2013

© 2014 Intel Inc.