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September 2012 Volume 15

GE brings social collaboration to life with Colab

How do you encourage 300,000 globally dispersed employees to embrace social collaboration? Start with giving them what they want. Oh, and while you're at it, compress time and space. To hear General Electric Co. Corporate CIO Ron Utterbeck talk about Colab, GE's social collaboration platform, it not only sounds plausible but actually sounds exciting. Ron Utterbeck, corporate CIO, General Electric Co. Utterbeck, who is also director of GE's Advanced Manufacturing and Software Technology Center in Van Buren Township, Mich., said GE has been on a "collaboration journey" for more than 10 years. File sharing, email, chatting -- many of the elements were there, but cohesion was lacking. "The one area we were missing was really that social media aspect," Utterbeck said. "How do you get a lot of people not only sharing documents, but then sharing those ideas and sharing those concepts?" From this question of how to add the value of collective wisdom to collaboration, Colab was born. The platform incorporates social tools like the ...

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