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May 2012 Volume 13

Mobile BI strategy showcases ways IT can benefit the business

Business intelligence (BI) accessibility on mobile devices is truly coming into its own. Having access to data the business needs anytime, anywhere is becoming less a "nice thing to have" and more a necessary competitive enabler. At OFS Brands, a national supplier of contract furniture based in Huntingburg, Ind., Application Manager Tim Hopper knows well the need for mobile BI and its benefits. He's deployed WebFOCUS, a mobile BI product from Information Builders Inc. to the company's internal sales team; soon it will be in the hands of manufacturing and transportation group users. Here, he discusses the impetus for his company's move to mobile BI, the positives and challenges and why he thinks it's a "game-changer." What prompted you to pursue a mobile BI strategy? Hopper: We wanted to make it easier for our sales force to assess critical sales data in a timely manner. Our sales force is mobile and exclusively uses iPads and iPhones. To simplify our self-service reporting initiative, we determined whatever ...

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