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May 2014, Vol. 32

The mobile customer experience comes first

As innovations such as the connected car become more commonplace in the consumer marketplace, enterprise CIOs are taking a whole new look at their mobile customer experience strategy. In this issue of CIO Decisions e-zine, SearchCIO looks at how car manufacturers are introducing cutting-edge mobile technology into their vehicles and the ramifications -- some good, and some potentially disruptive -- across various industries.

Also in this issue, the chief marketing officer at Zipcar explains how data-driven decision making is helping the company build new business models and partnerships between the business and IT. Wearable technology is gaining acceptance in the mainstream -- now, CIOs must consider if its work applications are for real. And CTO Niel Nickolaisen spills what he's learned about disaster recovery now that he's "seen it all."

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