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Nov. 2013, Vol. 27

Equifax data guru on making real-time data analysis a reality

Michael Koukounas, senior vice president of global scoring and analytics leader at Equifax Inc., will be presenting at GlobalDirections 2013 in Washington, D.C., this month. In this Q&A with SearchCIO, he previews his talk on leveraging real-time data analysis and the six steps he has formulated to build a powerful analytics strategy. Michael Koukounas One of the themes of this year's Global Directions conferenceis fast data, getting the right information to the right people at the right time. How do you recommend companies start this process? Michael Koukounas: You have to set up analytics to drive toward the business issue you have. In many cases, you have to start at the back end of the process and work your way to what are you're trying to solve. What are the business issues? What are the touch points? What are the constraints around the touch points, and work your way back to, what data do I want to use and get access to? That's the reverse of how most people think about it. Most think there's this huge pile of data and I'm...

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