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Patriots' digital transformation strategy taps mobile, social, AR
This article is part of the CIO Decisions issue of November 2016 Vol. 57
To get a front-row view of a digital transformation strategy, consider the New England Patriots, a sports franchise that aims to harness mobile technology, social media, platform business models and even augmented reality. The sweep of digitization permeates nearly every aspect of the club, from keeping fans happy and coming back for more to the broadcast deals the club will negotiate within the next few years. The recent "Thursday Night Football" game between New England and Houston illustrates the march of technology: The Sept. 22 "Thursday Night Football" game was live streamed on Twitter -- the second such broadcast on the social media outlet. "Now, the digital and traditional broadcasts are merging," noted Jonathan Kraft, president of the New England Patriots and the chairman of the National Football League's digital media committee. Kraft said when broadcasting deals come up for renewal in the 2021/2022 time frame, the model will be different from the current way of doing business. "We will ... do a lot of experimentation ...
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Features in this issue
Organizations from the New England Patriots to small municipalities are tapping mobility as a foundational technology for improving customer experience.
David Giambruno is leading his team toward an SDDC architecture -- for the second time. In this Q&A, Shutterstock's new CIO shares his greatest challenges and lessons learned.
News in this issue
Facebook's Workplace promises to put collaboration in the hands of all employees, from sailors and sales clerks to barkeeps, who can use their mobile devices to access the platform.
The SIM Boston Technology Summit puts a spotlight on IT folks who can help make the business go. Also in Searchlight: Who will buy Twitter? Microsoft opens AI group.
Columns in this issue
In this issue of CIO Decisions, we explore Facebook's venture into the enterprise collaboration market and why cooperation between business and IT continues to be vital to modern companies' success.