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July 2013

Mobilizing the enterprise

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Organizations are striving to find new ways to accommodate bring-your-own-device programs -- but mobilizing the enterprise is about more than servicing the latest smartphone or tablet employees crave. In this SearchCIO handbook, we examine how mobile-minded enterprises are tackling customer engagement, productivity and business processes. In our first piece, Executive Editor Linda Tucci spotlights Michael Relich, CIO at fashion retailer Guess?, whose new app provides buyers and merchandising teams with real-time access to powerful analytics. Features Writer Karen Goulart checks in with analyst Jack Gold and gets his six recommendations for establishing a bring-your-own-application program. Finally, Forrester Research Inc. analysts Simon Yates and Clay Richardson examine how mobilizing the enterprise can dovetail with much-needed business process reengineering.

Table Of Contents

  • Building a fashion-forward analytics app
  • BYOA is here to stay
  • Mobile engagement driving business transformation

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