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May 2013

Leveraging data for competitive advantage

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What's the big deal about analyzing big datasets? Companies have used business intelligence and business analytics for years to give them insight into the effectiveness of their operations – and now, there's a growing interest in how organizations are leveraging data for competitive advantage.

This handbook examines why the volume and variety of data available to companies -- and the velocity at which the data is coming -- is not only changing how some companies do business intelligence but also transforming how they do business, period. Our lead story looks at how data warehousing architecture is shying away from the monolithic enterprise data warehouse in favor of flexibility. There's also an interview with Erik Brynjolfsson, director of the MIT Center for Digital Business, on the big data management revolution. Finally, we discuss some of the finer points of big data mining.

Table Of Contents

  • Data warehousing architecture gets a big data makeover
  • Will big data spawn the next big CEO management revolution?
  • Data mining challenges on the horizon: Got big data? Now what?


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