CIO Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing CIO strategy and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • A

    authentic leadership

    Authentic leadership is a type of management style in which people act in a real, genuine and sincere way that is true to who they are as individuals.

  • authoritarian leadership

    Authoritarian leadership is a management style in which an individual has total control over making decisions for a group or organization, with little or no input from his or her subordinates.

  • B

    B2B (business-to-business)

    On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers.

  • B2C (Business2Consumer or Business-to-Consumer)

    B2C is short for business-to-consumer, or the retailing part of e-commerce on the Internet.

  • B2E (Business2Employee or Business-to-Employee)

    B2E is business-to-employee, an approach in which the focus of business is the employee, rather than the consumer (as it is in business-to-consumer, or B2C) or other businesses (as it is in business-to-business, or B2B).

  • B2G (Business2Government or Business-to-Government)

    On the Internet, B2G is business-to-government (a variation of the term B2B or business-to-business), the concept that businesses and government agencies can use central Web sites to exchange information and do business with each other more efficiently than they usually can off the Web.

  • balanced scorecard

    The balanced scorecard is a management system aimed at translating an organization's strategic goals into a set of performance objectives that, in turn, are measured, monitored and changed if necessary to ensure that the organization's strategic goals are met.

  • benchmark

    A benchmark is a point of reference by which something can be measured.

  • benefit corporation

    Benefit corporation is a type of corporate structure recognized by some state governments in the United States. In addition to being profitable, a benefit corporation assumes the legal responsibility of considering its impact on society and the environment. 

  • big data as a service (BDaaS)

    Big data as a service (BDaaS) is the delivery of statistical analysis tools or information by an outside provider that helps organizations understand and use insights gained from large information sets in order to gain a competitive advantage.

  • bimodal IT (bimodal information technology)

    Bimodal IT is a two-tiered IT operations model that allows for the creation of IT systems and processes that are stable and predictable as well as agile and fast.

  • black swan event

    A black swan event is an incident that occurs randomly and unexpectedly, and has a major effect on operations. The phrase illustrates the frailty of inductive reasoning and the danger of making sweeping generalizations from limited observations.

  • blockchain

    Blockchain is a type of distributed ledger for maintaining a permanent and tamper-proof record of transactional data. A blockchain functions as a decentralized database that is managed by computers belonging to a peer-to-peer (P2P) network. Each of the computers in the distributed network maintains a copy of the ledger to prevent a single point of failure and all copies are updated simultaneously.

  • brand equity

    Brand equity is a phrase that reflects the perceived value of a known name, logo or other identifier, and how it affects an organization's ability to market products and services that brand represents.

  • brand recognition

    Brand recognition is extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tagline, packaging or advertising campaign.

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