CIO Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing CIO strategy and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • M

    microtargeting

    Microtargeting is (also called micro-targeting or micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify individuals or small groups of like-minded individuals and influence their thoughts or actions.

  • migration

    In information technology (IT), migration is the process of moving from the use of one operating environment to another operating environment that is, in most cases, thought to be a better one.

  • mind-brain identity theory

    Mind-brain identity theory is a philosophy that purports the mind and brain are the same.

  • mobile experience

    Mobile experience, or mobile user experience (UX), is the practice of fostering a certain user perception before, during and after the interaction with a mobile product or offering.

  • mobile IT (mobile information technology)

    Mobile IT (mobile information technology) is the ability of IT departments to deliver enterprise information technology solutions to employees working anywhere on any device.

  • mPOS (mobile point of sale)

    An mPOS (mobile point-of-sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point-of-sale terminal (POS terminal) wirelessly.

  • multisig (multisignature)

    Multisig, also referred to as multi-signature, describes the requirement of obtaining two or more signatures to authorize or execute a transaction. The term often refers to its application within Bitcoin cybercurrency and comparable electronic transactions.

  • multisourcing (multi-sourcing)

    Multisourcing (multi-sourcing) is an outsourcing approach, most frequently employed by large enterprises, whereby IT operations and technology infrastructure are contracted to a series of vendors, rather than kept in-house or contracted to a select few providers.

  • Murkogram

    A Murkogram is spam (unsolicited commercial e-mail) that includes a disclaimer to the effect that the message cannot be considered spam because it is in compliance with Bill S.1618 Title III, known as the Inbox Privacy Act. 

  • N

    Napster

    Napster is a controversial application that allows people to share music over the Internet without having to purchase their own copy on CD. After downloading Napster, a user can get access to music recorded in the MP3 format from other users who are online at the same time.

  • nearshore outsourcing

    Nearshore outsourcing is the practice of getting work done or services performed by people in neighboring countries rather than in your own country.

  • net metering

    Net metering is a utility resource usage and payment scheme in which a customer who generates their own power is compensated monetarily.

  • NetRexx

    NetRexx, a programming language designed to be easier to learn and use than Java, combines the syntax of the Rexx language and the semantics of Java.

  • newsfeed

    A news feed (newsfeed) is list of newly published content on a website. End users can receive push updates for new content on a site by subscribing to the site's news feed. 

  • Nexus of Forces

    The nexus of forces is a concept developed by consultancy Gartner Inc. that describes how the convergence and mutual strengthening of social media, mobility, cloud computing and information patterns are creating new business opportunities.

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