Mobile strategy Definitions

  • O

    outcome economy

    Outcome economy describes an economy based on the marketing, pricing and selling of the results provided by goods and services rather than their face value.

  • S

    SWOT analysis (strengths, weaknesses, opportunities and threats analysis)

    SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person.

  • V

    Vine (Vine app)

    Vine is a free mobile application that enables users to record and share an unlimited number of short, looping video clips with a maximum length of six seconds.

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