Definition

vertical portal (vortal)

Contributor(s): Cybernautindia and Sean Wang

Vortal is also short for voice portal.

On the Web, a vertical portal (sometimes called a vortal) is a Web site that provides a gateway or portal to information related to a particular industry such as health care, insurance, automobiles, or food manufacturing. (A vertical industry is one that is focused on a relatively narrow range of goods and services, whereas a horizontal industry is one that aims to produce a wide range of goods and services. Because most industry tends to specialize, most industry tends to be vertical.) A term that might also be used is interest community Web site since any vertical industry brings together people sharing an interest in buying, selling, or exchanging information about that particular industry. Vertical portals are also seen as likely business-to-business communities - for example, small business people with home offices might be attracted to a comprehensive vertical portal that provided ideas and product information related to setting up and maintaining the home office.

Related terms are infomediary and vertical market.

This was last updated in June 2007

Continue Reading About vertical portal (vortal)

Dig Deeper on Enterprise data storage management

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

SearchHealthIT

SearchCloudComputing

SearchMobileComputing

SearchDataCenter

  • How do I size a UPS unit?

    Your data center UPS sizing needs are dependent on a variety of factors. Develop configurations and determine the estimated UPS ...

  • How to enhance FTP server security

    If you still use FTP servers in your organization, use IP address whitelists, login restrictions and data encryption -- and just ...

  • 3 ways to approach cloud bursting

    With different cloud bursting techniques and tools from Amazon, Zerto, VMware and Oracle, admins can bolster cloud connections ...

Close