user-generated content (UGC)

Contributor(s): Rachel Lebeaux

User-generated content (UGC) is published information that an unpaid contributor has provided to a web site.  The information might be a photo, video, blog or discussion forum post, poll response or comment made through a social media web site.

Commercial media's growing reliance on user-generated content has led to some controversy in the publishing world. Some organizations monitor user-generated content carefully for profanities, lies and attacks on other contributors. Others let users self-police their content. 

Critics point out that the content quality of amateur contributors can be inconsistent, but the user-generated content movement has also been praised for allowing website visitors to lend their voices to news coverage.  In contrast to a traditional one-to-many media arrangement, some media organizations are basing their entire business models upon UGC, encouraging unpaid contributors to provide content that the media organization can republish, promote and profit from.


This was last updated in March 2013

Continue Reading About user-generated content (UGC)

Dig Deeper on Digital business management

Join the conversation


Send me notifications when other members comment.

Please create a username to comment.

Hi, I have a question. I'm writing my university degree and I need do know if Facebook can be considered an UCG media. thank you
Yes, I'd definitely say that Facebook counts as user-generated content, as nearly everything on the site is created by its users (though some by companies as well, but those could be considered users of the network). 
So what are some of the advantages and disadvantages of UGC in the practice of journalism?
I agree with Ben, no doubt Facebook is UGM.