Infonomics is a social science that involves studying the production and consumption of information and the transfer of money to produce, sell or obtain it. Simply put, infonomics is the economics of information.
Infonomics is based on the idea that information is an enterprise asset and should be counted and managed as such. Just as with economics, there are two main types of infonomics: micro and macro. Microinfonomics focuses on information related to private individuals or businesses. Macroinfornomics focuses on the information ecosystem as a whole.
According to the information technology research and advisory firm Gartner, the principles of infonomics have quantifiable potential which should be maximized to help budget IT and business initiatives. People who study infonomics are called infonomists.