An important goal of embedded IT is to help software developers and other key technical personnel be able to translate business requirements into technical requirements. The approach, which places value on communication, can help foster an atmosphere of respect that emphasizes the importance of business goals and the ways technology can help achieve them.
Advocates of embedded IT believe that the approach not only helps employees to identify and pursue new business opportunities, it also increases the likelihood that IT projects will be deployed successfully. Embedded IT can be contrasted with approaches that seek to centralize IT and consolidate data centers to save money and streamline management.
See also: business-IT alignment