Internet Advertising Bureau (IAB)
The IAB (Internet Advertising Bureau) is an organization that fosters the growth of advertising on the Internet. Membership is available to corporations engaged in selling, measuring, monitoring, or producing advertising on the Internet. The IAB recommends a set of standard-size banner ads for World Wide Web pages.
Content Continues Below
Limited-Time Download: Sizing Your SaaS Deal Correctly
Most customers fail to accurately forecast their licensing demand which leads to over-and under-buying whereby users squander their negotiating leverage or eat up the discount they earned by buying underutilized shelf-ware. Use this resource to learn how to dodge those potential traps and how to apply deal sizing best practices to optimize your IT spend.
This was last updated in April 2005
Start the conversation
0 comments