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A chief digital officer (CDO) is a C-level executive charged with helping a business transform its traditional information technology (IT) policies.
Unlike the chief information officer (CIO), a company's chief digital officer focuses less on running infrastructure and more on creating the procedures required to manage that infrastructure. CDOs typically do not make large-scale technology purchasing decisions; rather, they are enlisted to break up siloed functions within an organization to accommodate new technologies and plan strategies for how to use them most effectively.
CDO responsibilities include:
- Creating and executing social strategies that grow brand loyalty on social networks.
- Determining key influencers and empowering those individuals with tools to promote branding and corporate messages.
- Developing new revenue streams.
- Keeping up with the latest IT innovations in order to maintain a fresh digital strategy.
- Using data to explain how the IT department contributes to an organization's ROI.