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The Vatican speaks to mobile disruption, so does Clinique

If you want to know what the next few years will bring in mobile computing, look to the Vatican,  Alan Murray said to  a roomful of Boston techies. Up on the screen was an image of St. Peter’s Square during the inauguration of Pope Benedict XVI in 2005, packed with people. Eight years later at the inauguration of Pope Francis, the same scene is emblazoned by  mobile devices held overhead to record the event — a testament to the rapid and widespread adoption of mobile technology, if nothing else.

“By the year 2020, almost all of your revenue will come from a product that doesn’t exist now,” Murray boldly predicted. “Mobile is becoming transformative for most people and the way people do business.”

Murray, who heads up the product roadmap at Apperian, a mobile application management vendor, knows how to make an impression. A picture is worth 1000 words; so is a good sound bite. He was speaking at this summer’s Mass TLC Mobile Summit, along with the Jim Whalen, the longtime CIO at Boston Properties, the REIT founded by mogul Mort Zuckerman.

The topic of the session was “Developing an enterprise mobile strategy to deliver innovation and accelerate opportunity.” And the high-level message from both Whalen and Murray was pretty straightforward: Figure out mobile economics now or risk being harmed by a competitor that has.

Murray didn’t just mouth off about mobile disruption. Like the excellent salesman he no doubt is, he came armed with examples of companies that are essentially disrupting their own business models by exploring how they can exploit mobile computing. For example:

  • Netflix clawed its way back from near-extinction in its DVD-only days by “embracing new surfaces” compatible with mobile computing, namely streaming; it’s also creating digital content to build customer loyalty and as a hedge against rising licensing fees. (PS: IMHO, the fact that Netflix was shut out of last night’s Emmys doesn’t mean TV and cable don’t view the online model as a threat.)
  • Barclays Plc, the British multinational banking and finance company, has taken the radical step of not offering a corporate email address to any employees under the age of 24, unless they request one.  The fact that those employees may all end up asking for email accounts doesn’t matter, according to Murray. “They’ve done it to force themselves to think about new ways to engage in a post-email world,” he said.
  • Cisco rolled out a mobile app that shortened its sales approval cycle from days to hours.

Whether Cisco’s mobilized sales approval process actually improves the velocity of sales; or streaming content turns Netflix into an entertainment powerhouse; or a no-email policy ingratiates Barclays to millenials, of course, is another matter. At least the business process is not the rate limiter.

Mobile technology trumps human touch

Probably the most vivid example Murray gave was about the skincare brand Clinique, which got a nearly instantaneous benefit from using mobile to disrupt its business model. As its name suggests, the brand, which is owned by Estee Lauder, trades on the notion that its products are therapeutic. The white lab coat worn by the sales people behind its store counters reinforces the brand identity.

The shtick, however, was not playing well with the digital natives, so (with the help of Apperian, naturally) Clinique developed a point-of-sale app called Blue Ocean that interacts with customers by initially asking them to take a survey related to skincare. As the customer answers questions about her skin type and skin care regimen, the back end maps to relevant Clinique products. At the end of the survey, which takes about 90 seconds, the app makes some recommendations on what products to buy.

“Turns out, people buy three times as much product from an iPad as they do from a person,” Murray said.

Technology trumps the human touch? I can understand that. It’s natural to feel the salesperson behind the counter has ulterior motives for recommending certain products. Or maybe we lied to the salesperson, so in turn know that any advice we get is suspect. That the iPad sells more than the human being behind the counter just shows how much we’ve come to trust technology, at least for now.

“Clinique hasn’t gotten everyone in the world to buy through iPads, but it has seen an increase in counter revenue of about 30% and this year rolled out 17,000 iPads across 1300 locations,” Murray said.

Clinique’s counter-side iPad is not just keeping its salespeople busy ringing up orders; IT had to put in a brand new content management system to handle the app on the back-end.

Email me at Linda Tucci, executive editor, or find me on Twitter at @ltucci. 

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Ofcourse it will be difficult. Change is always difficult, it always takes time to get adjusted.. The question is "Is it worth that pain?" I used all iphones till iphone4 and then moved to Mango (Lumia 800). I can say it was worth the inconvenience I took during transition...
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i love the metro UI
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I really want a tablet for portability etc but still want full office useability.
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Even at 54 years old Windows tablets are so behind the time that even this old man recognizes old school technology when he sees it!! Doesn't compare to Android and can't compete with iPad.
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Will allow me to ditch my Wacom tablet; I would rather draw directly into Ai or Ps then an app on an iPad, then transfer it over to the computer to do my work.

IMO, a Windows 8 Pro Tablet should be perfect for the Graphic Design field I'm in IF it works the way it should.
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I need a fully functional and fully portable tablet (with keyboard). Even with a keyboard attachment, an iPad is not what I would consider fully functional.
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Lack of performance
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I don't already use a tablet due to my overall dislike for the iPad interface (my wife has an iPad 2--I'm not a fan) and I am familiar with all the Windows and MS based programs, which I enjoy. I have held off from buying a tablet because I just didn't see the need for one, particularly since I would still go back to using MS once at my PC at home or in my office, and I think they are overpriced. But, with the Surface, I foresee being able to use it seamlessly with my office and home PCs, or even in lieu of if I so choose (specifically the Surface Pro model). I am excited about Windows 8 and have used both the Consumer Preview back during the Spring of this year as well as the Release Preview this summer, and I am very comfortable with the way the new OS interface works, and I love the butter smoothness of it as well. Absolutely buying a Surface or other Windows 8 tablet once they become available.
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Traditional Desktop with touch apps - i think best of both world for power users who need mobility too.
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i want to be able to use my programs that are on my pc
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There is no advantage on $1300 tablet for power/speed/application comparing to the laptop.
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8 is gr8
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Gonna wait for a lil bit longer, and after the dust clears, I'll take the device that's still standing.... Lmao
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I want to use it with a business application. It will need 3G capability. I will need to be able to connect to my pc at work (using something like VNC) and run the applications on my pc.

I do this with my Ipad, but the application I am running is a windows app and I am hoping a windows tablet will work better than the ipad for this particular application.
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As an IT professional I want to have alternate os devices
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Best of both worlds, tablet n laptop x86 variant
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I think that the Metro, or wait the Windows 8 UI is really ugly and it's flat, boring, kindergarten colors really turn me off. Not only that, the tablet offers me nothing compelling that I can't already get from my Android tablet.
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Don't really find MS products very end user friendly. Work with both Windows and Mac OS. Mac OS just works. Windows is clunky and tends to frustrate.
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I am currently using Windows 8 RP on my HP tm2t and I love it!
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Don't want to be locked into Apple / iOS ecosytem. It's totally different than performance software for professionals and not compatible
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Because I will use just one machines to work and to enjoy
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You should have offered a "Maybe" alternative in this survey.
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Early adopter. Just purchased the New iPad. New slate to beat iPad is always coming from Microsoft and partners but never arrives.......
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Am so used to windows. so every product that is coming from microsoft is definitely my choice
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Apple are tyrants
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compatability and ease of use.
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Ability to run my programs
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Windows is the op system for me. Like the touch aspect if I chose to use it. Tried the android but system limits get on my nerves, you can imagine what it is for ios. Apple is not my mother. Windows treats me like I own the product and its what i use day to day. Plus i am a tech geek!
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I am going to buy a Windows 8 tablet because a Windows OS on a tablet (any Windows OS) is what I've been holding out for. Whether I will be disappointed by a Windows 8 tablet has yet to be determined. I have followed every blog and review written thus far about the impending glory or doom on this upcoming release and I have not been swayed one way or the other. This is mainly due to the fact that I just don't really care about the so called unbiased reviews of the professional and unprofessional populace that has their two cents to throw into the pile of thousands of dollars worth of pennies. When I do finally receive my new glossy Windows RT Surface in the mail, the opinions I form will be in response to a real live finished product in my hands.
You might wonder as to the reason that I stay up to date with what everyone says if I am so adamant in not taking anything they say seriously, there is a reason for that. Amidst all that slightly tinged Apple or Microsoft fan-boy drivel is one more kernel of information that I had not heard, a new bit of truth about what it will mean for me to own a Windows RT tablet.
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These devices are for two different users. The iPad is a big phone, period. Not a full OS. I've used both extensively, and I own a samsung S7. I am not a fan of win8 after using the beta so far, but win7 is already awesome on the device. Been using tablet PCs since early XP versions, they just aren't for some people.
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Do not like Apple and Google uses your personal info like it was there own. I would prefer a dell tablet with the windows operating system but no announcements yet.
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Windows 8 is fast, efficient, & power. It is incredibly easy to us. Now, concerning a tablet, it is easy & lightweight to carry around compared to a laptop. The charge on it lasts awhile and adding touch capabilities makes you more productive. I want touch abilities as well as the ability to use a mouse & keyboard at times also
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A windows 8 tablet (not windows nt) gives me access to software I need for school and for my future career. I just wish i could get one sooner to release then further.
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I can use it as tablet or laptop. Why limit myself
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Looks interesting, but I'm very satisfied with my iPad 1, which replaced my Windows, HP laptop
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Because it is a pc!
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I already have an iPad2 and a Thosida tablet with Android and yet I keep using my Windows Phone 7 (a Dell Venue Pro) over those 2 tablets because the I get things done simply faster thanks to the UI and its hubs. Since the Windows 8 is pretty much a variation of the UI from the Windows Phone 7, choosing this for my next tablet is an easy thing to do. I've installed Windows 8 on my home computer last week and I've not regretted doing so at all.
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As an iPad owner, I have to disagree with Colin. Perhaps he spent more time with the tablet than I was able too... BUT I do have Windows 8 installed on my laptop. If this article is supposed to be comparing Windows 8 to iOS, it missed the target.

I agree that the Series 7 Slate cannot quite replace an iPad or Android tablet... but more so b/c of the battery life. The size really is not as big of a problem as he made it out to be. In fact, I prefer the size of Android's 10.1 tablets anyway. Viewing websites and videos in a widescreen format look so much better.

Navigating the OS might be difficult for newbies... but once you learn the gestures, it's pretty freaking easy and works extremely well. Most importantly, Windows 8 feels like it is going to be so much more useful than any tablets I've tried up until now. And no... Pages is not more than sufficient... it is adequate but definitely no substitute for having a legitimate copy of Word, particularly b/c of iOS's lack of a proper filing system.

Windows 8 is easily going to be the best OS to happen to the tablet form factor. However I do hope that the hardware will allow for at least 8 hrs of battery life.
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I have an iPad and I'm always wishing I could do more with it. I got it thinking it would be a laptop replacement... with a Windows 8 tablet, I'll finally have the power of my laptop in a tablet form factor.
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You guys are both incompetent to review anything.
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Something that I can use instead of my desktop but has a simlilar feel to it operating system wise. I don't like Appl charging for upgrades and for being generally over priced; Android seems aimed at the teenage market.
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As an alternative computing device beside my windows based notebook and PC.
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It's the only tablet that makes any sense as more than an expensive toy.
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Would be nice to own a device capable of doing real work. Android has to many glitches and bugs, and Apple is overpriced toy. Windows 8, should have no problem running real software and not smartphone games.
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surface pro looking awesome
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Why would I bother with this? Its an unproductive experience and requires me to change my entire workflow to accommodate.
If it wasn't for that awful interface, Id probably use it. Ill still with my combo of iPad for quick tasks and data consumption and Windows 7 to get real work done.
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I ike interface
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because you idiots assume I am an idiot and can't work it. However I find it easy to navigate and far more useful than any consumer level toy you think can replace it.
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Metro is an awesome interface. Finally I can have a tablet that I can use for both media consumption and productivity. The ipad is a toy and mostly bought as bling by people who think they are cool because they own one. Right now I am set on an Asus tablet 600 or 810.
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want the stylus for use with one note
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Its better to just own a PC which is your tablect which is your laptop which is your netbook and a phone than an iPad, an existing PC and a phone (which would cost more if you want new hardware). Plus you wouldnt need to install an antivirus, an ISO and VHD mounter, a pdf reader, and MS Office. Btw Windows 7 and XP will stay with us for a few more years, s there is no need to panic if you still want to stay with the old.
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Two words: Active Stylus
Banking on the upcoming devices like Surface and Thinkpad tablets to mitigate the problems listed in this review. I have an iPhone, why do I need an iPad and a laptop? I'm replacing my laptop with the best of both worlds. While it's not as simple as the iPad, it's not as complicated as a laptop, so that an upgrade for me, plus I get far more functionality that I would with just an iPad - all in one device. Now to see if it lives up to the hype...
Note: The poll pop up crashed twitter, and you captcha looks like a Rorschach test. =)
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Because a Win8 Tablet is more than some dinky toy iPad. With the x86 version you can run full programs, Metro Apps and install BlueStacks to run Android as well - All in one solution.
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I NEED flash
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Have a staff of 18 highly mobile professionals who need secure (enterprise level) remote functionality and access, with a familiar OS in a convenient lightweight package. Unfortunately no-one (as far as I know) is planning a 13inch Win 8 tablet, which would be the ideal size for us.
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best of both worlds
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Because I use many windows programs that just aren't available on an apple or android device. I currently use a good old fashion laptop for very basic programs. I think that a full function windows tablet will make some simple tasks quicker and easier to perform.
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On my laptop Windows 8 is faster and Metro UI is fantastic.
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The Modern UI alone is excellent, easy to work from, and will most probably run a few of my favourite apps that is definitely not compatible with either IOS (so easy and a pleasure to use) or Android (although ICS is also excellent).
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Same reason why a desktop user buys a laptop.
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Absolutely. Aside from the fact that I'm already fairly invested in the Microsoft ecosystem, Windows 8, while certainly debatable for traditional desktop PCs, is in my opinion the future of mobile computing.

The RT version alone offers more productive functionality than any other tablet on the market. You can actually multitask on a tablet now! Two apps onscreen is better than one. The real beauty of it though is in the x86 Pro models. It's a concept that seems so obvious now that it's almost a wonder nobody has attempted it before. iPads have had keyboard attachments for ages now, but by combining that with a two-headed OS, Microsoft is jumping tablets far ahead of their current usability. Carry it around all day as a tablet with a sleek interface, then pop out the keyboard and flip over to the traditional Desktop when you need to do some real work. They've managed to make tablets into fully functional, productive PCs, and that is something Apple has yet to be able to claim.
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Because I've already tested one and it rocks, besides I'm not a paid Apple defender like you!
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I am in need to build applications that runs .net framework
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I will buy the Windows Surface Pro so that I can use current applications PLUS the new Windows Store apps that are sure to come in the tens and hundreds of thousands.
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Need to integrate easier into my PC-based environment
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While Microsoft has done a tragically abissmal job of staying in the mobile market two things prevail: they were one of the Mobile innovatros with PALM back in the late 90's and they own the enterprise. a Windows 8 cannot be compoared to an iPad - they have very different target segments ... each has its place. I can do as much as I need with myiPhone 4S as I can with an iPad - but Business connectivity provided by my Windows 7 laptop is non-existent in the Android / iOS consumer world (rightfully so - it not the target or money maker).
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My laptop is just fine and is still the best porable platform to work with as I am not limited to disk storage and I can VM mulitple workstations/ servers something that cannot be done with iPAD or tablet devices
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I need more power than a simple Tablet use to offer and I don't see practical have a tablet and a laptop in the same bag.
I need to acces to corporate tools, which are designed for standard PC and W8 supports that.
Personally, I also like Metro. It needs some improvements or maybe I had to improve mayself with a new approach to IT.
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I'm using ExoPC tablet now with Windows 8 and it working good.
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I am a pure windows user and I would like to have a tablet when can run all my windows based applications (and definitely this would not be 100% possible with iPad).
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As a ms user from 3.1/3.11 etc, win8 is reason enough to just give up. What are they thinking? Where is the planning, the focus groups, the usability studies? Isnt R&D doing any of this? Is MS more concerned about building its Apple investment than building a decent product? I wonder. And i dont understand them anymore. They have made some of the worst mistakes regarding privacy, user rights, supporting the end user, etc. When you start to feel sorry for them, then you know that you have lost repsect to a point where the relationship may not be sustainable. Since Im not convinced that Apple has my best interest at heart either, Im headed full-on for linux. Our clients will still be stuck in a windows environment, but these days are too full of stress to deal with ms anymore for my own needs. Im done. Sold my MS stock after testing win8/tablet. Damn shame. a real damn shame.
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I feel always that Windows is more flexible
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Well Windows 8 is not going to sell much as people like windows 7 and going windows without GUI is a wrong way to sell or comeout with something like this.,.....

The market share will drop and MARK my words......MARKETSHARE will fall due to the drive also and marketshare of Linux OS like Ubuntu, kbuntu or open source is teh future then.......

Goood Luck Microsoft
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I have been waiting for the Surface, not just any tablet. I believe MS will get it right. USB ports, Office, and no OEM crap installed. But I will also keep my desktop and laptop for now.
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I have not been able to afford an iPad. I also still hope that Microsoft will give applications like office and excel priority over entertainment applications.
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Yes - I am waiting for it to become available and if the price is right - I will definitely buy it. The reasons are:
1. I am using Windows for at least 30 years and I do not want to spend another 20 years re-learning a new operating system.
2. I am a "tinkerer" and like to have open system that I can optimize and adjust to my liking
3. All my company provided software and my own productivity and fun software are Windows based and I do not want to spend a ton of money bying new versions or run in emulator on Apple or Android or worse - have to run Windows on my corporate PC and then switch to another Operating system when using my personal - It would have to be a Quantum leap in capabilities and conveniences of the new OS for me to do it.
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to try it in our windows based erp system. it will be handy to do on-site inventory. Also our executive might like it for office 2010
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We might use the Surface tablet as a laptop replacement if it runs Office flawlessly. We'll wait and see what the pricing is like.
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I am hopeing that it will interface with the backend of the network better than other tablets.
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Need to continue to have the PC experience, which it appears this device does not offer.
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simple - It is not a crap apple product
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lower learning curve from a PC
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I like the idea of a tablet when I travel but the benefits of a full Windows notebook when I land. Having said that, I'll probably also get an Ultra-notebook (Lenovo X1 Carbon) and I am already running Windows 8 on my desktop, granted almost exclusively in Desktop mode. The Windows tablet that appears the most intriguing is the Microsoft Surface.
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Granted that I also use an Ipad, but I've been testing Windows 8 on 2 laptops that are not touch enabled. Specs on upcoming Win8 tablets in my opinion offer more than the Ipad even if just in expandability (e.g. usb, etc.). IT will also however share equal billing in the amount of time I spend using it - 50% Win8 tablet/50% laptop (Win 7 or Win8)
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i dont like apple at all but i also dont like the kid colored win8 icons
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I Will buy à window tablet When it Côme with caméra .
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I presently own an iPad2. I long for a proper USB port; I yearn to ditch iTunes; I pine for proper synching with my desktop PC.
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I will buy to try to decide if i go the next years with microsoft or apple/android
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Better integration with domains
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I already have a win 7 tablet
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This is the Nth try of Microsoft on the pen tablet arena. Starting with a DOS based units (probably ran faster then actual Win OS) and all the time, the slate price was above the $1,500 plus licenses.
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try it out
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The tablet market already has plenty of good devices. We don;t want to be locked into crates and milked by Microsoft for clunky, poorly designed technology
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The potential ability to run Microsoft office applications in native mode. RDP options may suit well
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easy to sync the devices and software, used to patch update and reliability to Microsoft is more then Google which promotes data theft
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Tablets are more convenient and more modern. They are, however, too restricted in what real work can be done on them. I accept that there will be applications that require a PC for some time to come, but I want to be able to do more on a tablet & I think that a Windows 8 tablet is likely to meet my needs more than an iPad does.
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I have no need for a tablet, specially when laptops are now lightweight, have longer battery life and a larger screen.
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Of course lah...full pc function mah...
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because it's a welcomed alternative to ipad which is no option because of the close universe. and it offers .net c# development infrastructure on all classes of devices: mobile, desktop, server
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Portable and I'm not fond of MAC.
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I want to consume and create. Windows allows me to do both.
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I have not and still do not like the way Apple operates as a company.
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I wiil continue to use a laptop for most of my out of office work as I like the access to all my apps that the laptop gives me. When I use a tablet I like my Samsnug Tab 2.0 7 inch for social media, web surfing, shopping, gmail, and reading!!!
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Because the iPad is like a bicycle with training wheels. It works well if you can operate within the limitations, but I was constantly running into roadblocks. I understand that Apple is trying to maintain a trouble free, consistant experience, and they succeed well in this capacity. The problem is that I don't want a network/media appliance (ie iPad) that I still need to jump back to my PC all the time with. I don't want to be locked into iTunes. The additional learning curve for Windows 8 (and also Android) gives you flexibility and access to the file system. I don't know yet if I will be able to drop to a single device, I do know that if I only take a Windows 8 tablet with me, I am better equipt to handle all the varying challenges and environments I encounter. I have used a Series 7 tablet with Windows 8 for about six months and other than battery life and some beta driver issues, I have found it to be very capable. Actually, my only true gripe about it is the lack of a builtin GPS. I suspect others will miss the 4G not being built into the Windows 7 production version. I hope Microsoft's choice pushes the other tablet manufacturers to greater innovation. Bring on the Surface and the other Windows 8 tablets!
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i still believe that tablets are fine for surfing the web and for some applications but to pick only one device (as that would be all my budget would allow) I would rather have a laptop that I could do everything with than tablet that had limits. I know that over time there is more and more functionality being built into the tablet, blurring the line betweeen the two. I still prefer the laptop as my personal preference between the two.
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I am Microsoft person newer owned any Aple product.
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Because thats where the Enterprise Applications are. And begining to like smart tiles. Getting any thing done with other tablets in the enterprise is bit of a hassle. Yes, I know there is an app for that.
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laptops have it all!
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I am a Windows user, and have always been a Windows user. Microsoft should have been leading the way with tablets, instead of following behind Apple and Android. Playing catchup is very hard too do unless you can offer something that's out of this world, unfortunately its people like myself who keep buying Windows products even when they are not as good as their competitors, so I guess I am one to blame for comtributing to their "oh well" attitude regarding new technology because I keep buying their products.
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im interest in the tablet interaction between other microsoft enviroments
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The article is unfair: comparing a consumer-grade iPad with an enterprise tablet (the full version of Win 8 is enterprise ready - hence the logon screen). The Metro IE is not the same as the browser and works fine with tablet-based sites - I would suggest ipad reviewer is confused with Win 8 Desktop and Metro. As I need security I would get a Win 8 tablet - but running Win8 preview on a Win 7 tablet is not even correct: Win 8 tablets are far different in design and implementation. Perhaps they should wait for the Metro only tablet and then do a comparison of home device to home device. Win Phone 7 is far easier and faster than Android or iPhone (and I went to Win Phone 7 after both the others) and Win 8 Metro is the only truly touch-interface: the others are the old 1984 WIMP desktops with a touch overlay.
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I can easily integrate win tabs to our IT information systems and infrastructure.
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you can manage it with ad and group policy !
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To do our own evaluation.
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We appreciate the article, but will do our own evaluation.
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The iPad currently fulfills my needs as a mobile device. It also allows me full access to my corporate desktop through a VPN connector to Quest vWorkspace so I don't miss a beat from where ever I am working....connectivity is fairly ubiqutous enabling me to connect and work from most locations.
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Everything else I do is based on Windows software. Window 8 Pro will allow me to travel light. Windows 8 Pro on two of my current laptops is fantastic! Windows 8 RT is less compelling of a buy, but I have an iPad 2, but I despise everything Apple for numerous reasons!!!
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because i think it will be more usable than iPad, i can run the applications that i know. and it is compatible with more applications.
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I'm not using tablet at present as from my viewpoint it's more for fun and my Windows 7 phone is enough on the road. I hope that W8 tablet will successfully replace my W7 laptop in the server and conference rooms and wherever I need more powerfull device for doing my work.
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For Testing purposes
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I am very interested in the Windows version of tablet
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Because it's Windows and it's a tablet
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Why would you compare an iPad (a home device running iteration 3+ of the software) with a Windows 7 designed tablet running a pre-release version of Windows 8 FULL version designed for enterprise with a thing called 'security' - absent from the ipad and not a 'metro' only device on a tabled designed for it? (not 'metro')? If you are going to do it, why not really try it by running Photoshop on both devices? Or perhaps by seeing which one links into a domain and has full domain access? Or even which one will let you open the system, find your files, and rename them with a file manager? An irrelevant waste-of-time comparison designed to perpetuate the 2nd-windows-is-bad myth. (Me bad - XP good - Vista bad... - why do they always forget about Win 2000 Desktop os after Me)?
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I think it's gonna be a great gadget because it brings a new idea. It combines a computer and tablet android operating functions. I can only expect good things from this hybrid electronic device.
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Windows 8 is a real operating system. The Ipad is a severly comprimized device with just a fraction of the Windows feature set. The Ipad is fairly good for reading books, but is relatively poor for internet browsing, much less document generation.
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It will permit to stay in the Windows world. More the Pro model I wiil remain compatiblerankin Kotorse
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pen input in one note
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I need to have some level of knowledge of the physical device to be able to support it in my job function.
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I need a Tablet that can do my office work and still enjoy the same function as iPad. I have a iPas, but I feel iPad is just a toy for kids.
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Why is there not an option for maybe or even a no, ill buy an iPad?

I have used windows 8 preview and server 2012 rc and cant say im a fan of either.

I will stick with what works, windows 7, server 2008 and apple products in general.
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Today, carry an iPad ands laptop. Tomorrow, just the surface!

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I think windows 8 tablet is the ideal BYOD gadget. On the go, i can use it as a tablet. At work (in the office), i can use it as a laptop pc. I don't have to have a tablet on the go and a laptop in the office or at home. It means more savings to me.
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Consistent experience across devices from work to home. MS Office
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windows has a great application spectrum
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I will use Windows 8 tablet in the cockpit of an aircraft. I need the power of a full computer not a Apple toy.
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The tablet should be used
1. As a backup PC (with a keyboard docked), if my main development machine fails
2. As a navigation system in the car (only rarely needed)
3. As a HTPC (connected to projector, active speakers and USB/DVB-S2 receiver)
4. For classical tablet applications (reading in the bed, watching a TV serial)
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Its windows, nuff said
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I have tried Windows 8 Beta and found it to lack a certain finesse. I am in no way a fan of the iPad but I do have to admire the thought that has gone into it.

I did have an Android tablet running Honeycomb which worked very well but eventually sold it for a netbook.

For me I find that a hardware keyboard and mouse are still requirements for most daily activities and I think if Microsoft want to succeed in the tablet market they should forget about trying to make a desktop style device to fit onto it. If they devide themselves to two teams, one for real PC's and another for phones/tablets they can make some really good systems.

Unfortunately the amalgamation of the two just isn't a feasable reality.
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i want it to replace my laptop
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because I am a true microsoft user and don't
like apple. Plus being used to windows i feel
that i can learn win8 easy. every time i used a ipad i was lost.
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I will buy win 8 Pro surface tablet because compatible with my win 7 applications.
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I can't wait!!!
Hurry up
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Full browser functionality and closest thing to a PC experience.
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The ability to access corporate network information without a bunch of thirdparty appliances and software
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It's easier to use because I'm a windows user
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I want a lite weight laptop with - so Win 8 tablet is closest to what I want. I need to truly run apps on the device locally - iPad can't do what I need my device do - laptops are still too heavy and tough to use on the run (I am an original Tablet user, you remember a laptop with a pen to poke the screen with) and I have been waiting for years for this market to come. I want portable lite weight with processing power - hard to find in the sub $1500 range and I hope the Win 8 tablet fits the need
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I don't believe from the reviews that this will be appealing for tablet users
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I would use a windows 8 phone.
I need the functionality of the laptop for keyboard input, multiple windows of multiple apps. At work I have a docking station with three external screens.
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It looks great and innovative. I love the size and ability to attach the keyboard. I have used a laptop for some time now, but now that I'm out of school I don't need a laptop, and I don't want a desktop, but being a teacher and musician, I could see this coming in handy.
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PC and laptop replacement
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Carpal tunnel syndrome... need to get the hell away from desk and still have a tablet that runs real life software for business... I already have iPad 3. But still need to hit the desk way too often.iPad became toy for 5 year old
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I want to browse the web with tablet, but want to be able to run old windows application with a keyboard as well.
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No interested, they already have android and Ipad in the market. DOA
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I refuse to use iTunes to manage my tablet any longer.
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Because I use windows for my small business and this will help me do everything for my business and more. Stylus for documents, internet explorer for my crm software, adobe, easy to use.
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Want to seamlessly use share point and office applications, and Microsoft outlook.
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Because it`s cool...
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I have owned 3 Androi tablets and a 3rd generation iPad. Got bored and sold the iPad after 2 months (Apples closed ecosystem is not for me). Still have the Samsung Galaxy Note 10.1 (bought with iPad sale proceeds) and love it. I have been sing Win 8 on my desktop for a couple of months now and really like it. Should be great on a tablet and can't wait to try it out. Just have to decide which tablet now.
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Will wait for Windows 8 (Not RT) so I can cross work between desktop and Tablet. that is main reason to "cross work".
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Can't image trying to get any real work done on such toys.
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New technology.
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I DO NOT LIKE WINDOWS 8....... iT APPEARS TO BE MORE COMPLICATED THAN WINDOWS 7, AND I AM AFRAID THAT I CAN NOT USE ANYMORE MY LOVELLY OFFICE 2003, INFACT I HAVE HAD A TERREBLE EXPERIENCE WITH OFFICE 2010, THAT I HAVE LETTERALLY BROKEN WHIT AN HAMMER THE CD IN ORDER TO NOT GET MAD EACH TIME MY I WAS CROSSING HIS SIGHT..
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I've been using WP7 and I like how the applications worked and they worked very well for me. Windows RT is similar, convenient, easy to learn, love the side by side application view, absolutely useful gestures (closing the application by swiping from top to bottom, I've not seen any OS can do that), sub functions are nicely integrated within the applications and a lot more that I don't have words to explain. Windows RT tables is the kind of tablet that I've been waiting for. No doubt about it.
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I'll be buying the 'full fat' i5 version so I can have a small, light, feature rich tablet that will also run 'grown up' productivity applications. A tablet that I can use for tethered shooting AND run Lightroom on will be a godsend when working with clients on location.
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Windows 8 is alright looking but I think it will be impossible for manufacturers to produce a high quality product with similar price ranges to Android and Apple products
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i need PC like device supporting ActivX, flash, legacy apps.
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I'll need an ultra-portable platform to better enable mobile working with the option to go for full-blown desktop-like experience for editing documents and images.

Good stylus support is a must as well as compatibility with existing Windows-based applications so Android and Google are a no-no in this sense for the time being.
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to integrate win8 across all platforms
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Like many people, I use my PC less and less AS A PC, and more and more as a method for surfing or simply listening to music (either my own, or via web radio)
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Compatible with Windows Desktop
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I love MSsoft. I-pad apple is sooo 2011 and soooo overrated. The tablet works like a tittie.
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I want everything onto e same platform - server, PC, tablet and phone. win 8 seems the only choice and I can also escape iTunes!
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Real computer, real MS Office, especially Outlook. iOS mail app sucks hard.

iOS is for phones and toys. Windows is for people who actually work.
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Want the best of both worlds. I am waiting for Surface Pro. I just hope that they will have a 8gig version!
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using tablet needs me to close my laptop and spare some time on sofa or chair..which is fun for just a week..but later again i have to get back to serious work that's not possible in tablet.
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I can do serious work on it.
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Tablets are not business class devices and are not truly meant to be. Just a temporary toolto access contact lists, read e-mail, and impress the other kids with a pretty toy.
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Because I want to run applications that I cannot find equivalents for on the iPad
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2 reasons...
1- I'm a windows kinda guy. I have WP7, I have Windows PC's, I work on a Windows device, and my office uses software that runs on Windows (yes, Apple can run, but not well).
2- Integration and mobility. I will be testing a tablet for it's ability to integrate with the office and offer mobile working opportunities with an easy to handle device.
Note to Windows: Get the full Pro version out there now. I'd love to buy...but I want a machine that can DO something. 4GB is nice, 6GB is better, 8GB would be GREAT. Either way, I have to wait until there are more options for Pro out there before I make a final purchase...
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Want to try and know the differences
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The value is in being able to run real Microsoft Office for guaranteed compatibility and interoperability with the rest of the planet.
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It's not an Apple!
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I'm using W8 on a notebook and it's very cumbersome. I'm looking at disabling the Metro start page to cut out the redundant actions required to do what I need to. Tabbed browsing for example.
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OK, my yes (the only choice with a coment) is a NO.
I will buy an Android tablet (sticking to a laptop as well).
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hate apple and all android tabs i have used so far are too flakey ;also need windows for work.
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Light weight - portability - able to run existing Windows based applications.
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I want a tablet that will easily integrate into my home network. I have 2 pcs and an xbox, and already file share and stream between those systems. Having a tablet experience that matches my pc experience seems like it will be nice as well. I have yet to actually play with the tablets, so I will withhold judgement, but I think I will be excited to use them.
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Need something with full laptop function to do serious work. A powerful tablet shall combine the world of ipad and laptop.
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I already own one and will never go back
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I'm actually thinking about buying one, but will want to try it before I buy, because of the issues some people have with it. I want to use it for work, mainly, which means it will have to work, all the time, without error. And that seems te be a problem here and there.
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I have I pad
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I own one, best choice ever. not coming back
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Windows 8 is a mind-blowing awesome experience. I currently have3 Windows 8 phones, 2 Windows 8 Desktops, and 1 Windows 8 Laptop.

The three types integrate so well I could never go back to considering an iPhone or iPad (currently own an iPod Touch II). Also these mentioned Apple-based products are inferior from a hardware perspective.
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been using desktops & laptops.
add the convenience of tablets for mobility
maybe later desktops & tablets
same set of applications
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Because it has the real office! Good bye laptop!
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Microsoft as usual will have so many bugs, and un-intuitive options...
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too many issues so far
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I want to use a tablet in a school environment, where Flash is needed for websites and I want MS Office available.
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I see no benefits to Win8.
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Enables access to corporate info without 3:rd party crap
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It runs Office.
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Because it allows for inking
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I've already pre-ordered an HP Elitepad. Had a demo of it today and was impressed. Being a full Windows device in compact form factor helped.
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Office 2010 is one main reason
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I have windows 8 on my PC...I only like it for Office. The rest is too cumbersome...yuck. If I purchase a Windows 8 tablet it would be for office only!
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Windows has always been my thing, luv it cant do w/o.....
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I already have win 7 tablet (HP slate), upgrading it to win 8. I am not sure if I have bought it otherwise.
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Plan to swap my ipad 4 for any windows 8 pro tablet of like value.
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"Fine for a newbie, awkward for iPad user" << That's an oxymoron if I've ever heard one...
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Will use an android tablet and laptop
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Still too cumbersome for now.
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I use Asus Transformers
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