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Google's Chrome: Not your average Web browser?

Microsoft’s IE is facing some serious competition. With Mozilla’s Firefox, Apple’s Safari and Opera Software ASA’s Opera and recently Google’s Chrome, it seems Microsoft is falling back a bit. Computerworld reported Microsoft lost almost a full percentage point in the market share during the month of August. Recently launched Chrome, has already picked up one percent of the market in 24 hours.

Chrome has a privacy mode and a combination address-and-search bar. It also runs each tab as a separate process to prevent a single site to crash the browser. But what makes it special? Firefox and Safari have privacy modes (IE 8 Beta 2 also boasts a privacy setting dubbed “porn mode” by bloggers) and the address-and-search bar is nothing new… so what’s the appeal?

Chrome could turn into far more than a Web browser.

Designed to improve upon the way browsers handle JavaScript (used by Google’s spreadsheet and word processing programs), Chrome may turn into a much stronger platform – incorporating word processing, e-mail and photo editing. An all-in-one browser!

But being chock-full of all these added goodies is making Chrome look a little gluttonous. According to Craig Barth, chief technology officer at Devil Mountain Software Inc., Chrome is a pig. A memory hog, to be exact.

Researchers say Chrome uses more memory than IE 8. Pair that with an older PC and you can expect some slow performance. But can you blame a snail for being slow if he’s carrying his house on his back? Chrome is carrying quite a load (segregated-tab capabilities? JavaScript equipped?) so memory consumption is no surprise. But at this point, what’s more important for the user seeking a solid Web browser?

With so many companies using IE, will they be ready and willing to switch to Chrome? Chrome is raw and pure—built from scratch by Google (and not the descendent of an ancient Microsoft design… what was it, again? Mosaic?). But IE is well-known, understood and pretty much everyone knows how to use it. Because so few ready to retrain their staff and test their application compatibility, IE may remain on top of the business browser world.

But who knows? The shiny newbie may win out. After all, Chrome was just launched! Let’s see where they stand after a month – at least.

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I've heard that much of the bloated code associated with Chrome is used to gather user information designed to "enhance" the targeting of Google Ads on affiliated Web sites. Anyone have any information on this?
Interesting... Keep me updated if you find out anymore on that. Would it still apply if you were in their "privacy mode?"