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Defining Enterprise 2.0

Just a quick note that we’ve climbed the mountain, seen the top and come back down exhausted but holding tight to the elusive definition of Enterprise 2.0.

Honestly, when it comes to defining anything 2.0, you’re pretty much in for a head-wrenching good time.

I took on this little task at a barbecue last month. You know, the kind near the beginning of the summer when everything seems good and you casually agree to write definitions for WhatIs.com? It was one of those.

Anyway, I dug in for the bulk of a day researching the handful of decent definition attempts already out there, and then read and talked about Enterprise 2.0 as much as I could with just about anyone who would chat.

Another afternoon of writing and I had a first draft. I can’t say it was great, but I can say it was good enough that WhatIs.com Assistant Editor Alexander B. Howard beat up on it a little bit and came out with something that really works.

Alright, long enough. Here she be: Enterprise 2.0 definition.

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