The Alignment Effect provides a step-by-step approach to deciding how to apply technology in concert with the business before committing money, time or resources. Author Faisal Hoque's approach, Business Technology Management (BTM), helps business and technology experts team up to create and test various project scenarios and better predict the actual requirements of a project and their likely results. Combines proven guidance with object lessons from Fortune 500 executives and industry authorities to compellingly illustrate how corporations can bring technology on equal footing with the rest of the business.

This download is from Chapter 3 of "The Alignment Effect," entitled "Modeling, Collaboration and Reuse." This section introduces the principles that provide a solid underpinning for aligning business and technology. In the particular chapter, the author breaks down the three supportive principles of BTM: Utilize predictive modeling; Instill collaborative decision-making; and Make knowledge and assets reusable.

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