About the White Paper:
The larger a company gets, the more difficult it is to maintain some level of personal contact with customers, suppliers, partners, and even with employees. Customers feel no loyalty to a company that is faceless, that shows no sign that it knows who they are. Turning business correspondence, such as invoices and other mass produced documents, into an effective marketing tool for cross-selling, up-selling, and brand building makes sense. This is a classic "missed opportunity," and one with a compelling ROI.
That is the goal of Enterprise Document Presentment systems: to produce accurate, personalized, customized and interactive customer communications on a massive scale without touching the underlying systems. This white paper, written by IDC, demonstrates the value of Enterprise Document Presentment solutions and provides case studies on how several large companies are successfully implementing this technology. |
