Web 2.0: Making its way into the midmarket

Web 2.0: Making its way into the midmarket

Date: Sep 16, 2008
Web 2.0 is growing increasingly popular across the board -- but what are the business benefits? Gil Yehuda, senior analyst at Forrester Research Inc., shines some light on the different aspects of Web 2.0 and how it incorporates into the midmarket.

Video Highlights

  • What are the benefits to a midmarket business? 1:47
  • What is the benefit of blogging for a midmarket organization? 3:06
  • What concerns do companies have for Web 2.0 technologies? 5:10
  • What Web 2.0 security issues should companies be aware of? 7:24
  • Is it time for midmarket companies to embrace Web 2.0? 10:02

Read the full transcript.

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