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Application performance management can make or break your brand

Theresa LanowitzTheresa Lanowitz

Application performance management (APM) has always been an important tool for improving IT service and governance. As businesses of all sizes and stripes become more digital, however, application performance management has morphed from an IT best practice to mission-critical.

"Every company is a software company. Software is your brand," said expert Theresa Lanowitz, founder of San Francisco-based Voke Inc. and former Gartner Inc. analyst.

The reputational damage -- and potential revenue loss -- a website crash inflicts is the most visible example of the importance of implementing application performance management. Moreover, the risks of such application failures span a company's "entire supply chain," Lanowitz added. The 2012 Olympics suffered the humiliation of a two-time application performance failure, she noted: The official website crashed when tickets first went on sale then, six months later, a Ticketmaster site for reselling those tickets went down for days.

The advent of consumerization, cloud and mobile devices in enterprise computing only raises the ante for ensuring applications perform -- and presents some real APM challenges for today's CIOs. Customers and employees are mobile, global and always connected, so applications must perform anywhere, anytime, Lanowitz said.

Every company is a software company. Software is your brand.

Theresa Lanowitz, founder, Voke Inc.

In this webcast for SearchCIO-Midmarket, Lanowitz explains why application performance management has gotten short shrift in recent years, the major ways in which application performance impacts company results, and the specific skills and organizational changes required to mitigate the risks posed when application performance management is lacking. (Investing in a centralized performance management group will pay big dividends, but she warns that finding people with the architecture, engineering and application know-how won't be easy.) She also explains the difference between testing "in" the cloud and testing "for" the cloud and how to tackle application performance management for mobile computing.

Let us know what you think about the story; email Linda Tucci, News Director. For midmarket IT news and updates throughout the week, follow us on Twitter @ciomidmarket.

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