Tip

Embrace the mobile revolution to connect with customers

Mobility; intuitive, cloud-based tools; smartphones; tablets and social media have transformed global business ecosystems forever. No one is tethered to a desk or landline any longer. As the number of consumers toting smartphones continues to grow at a steady clip, businesses have to embrace the mobile revolution to connect with customers or end up empty-handed.

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Faisal Hoque,
founder and CEO, BTM Corp.

Most businesses consider mobile marketing crucial to their growth in the next five years, but a majority of them haven't fully realized mobile marketing yet. Here are six ways to make sure you keep your head in the clouds and your business mobile for the future, including moving away from desktops, thinking locally and moving into the cloud.

Download the rest of the tip here: The impact of mobility and consumerization of technology on business

This was first published in August 2012

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