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ROI survival kit


Editorial Team
03.16.2004
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  ROI survival kit

>> What is ROI?
>> How do you calculate ROI?
>> The ROI identity crisis
>> ROI resources to help you learn more

 What is ROI?

Karen Guglielmo
Editor, SearchCIO.com

Return on Investment (ROI) measures how effectively a business uses its capital to generate profit; the higher the ROI, the better. ROI is arguably the most popular metric to use when comparing the attractiveness of one IT investment to another.

See our complete definition for ROI


 How do you calculate ROI?

ROI is usually stated as a percentage over a specific amount of time; in IT purchasing, three years is the most common time span since technology is often effectively obsolete after three years. Calculating ROI involves two parts: knowing what to measure and understanding how to quantify the value of those measurements into actual dollars.

How do I calculate ROI?

Metrics for calculating ROI

"ROI Insider" tips and newsletters


 Is ROI having an identity crisis?

by Ed Parry

It seems that the term "ROI" is in the midst of an identity crisis. The business units often define the term differently than the IT organizations.

Read the full article

Related Articles:

ROI case study: Running IT as a business

Free ROI analysis tools

ROI calculators: Honest projections or fuzzy math?

 ROI Resources

ROI white papers

Ask our ROI expert a question

Product & Vendor SolutionCenter

Webcast: Doing more with less - Maximizing the value of IT investments

Browse search results for ROI

IT News: ROI


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