Return on Investment (ROI) measures how effectively a business uses its capital to generate profit; the higher the ROI, the better. ROI is arguably the most popular metric to use when comparing the attractiveness of one IT investment to another.
ROI is usually stated as a percentage over a specific amount of time; in IT purchasing, three years is the most common time span since technology is often effectively obsolete after three years. Calculating ROI involves two parts: knowing what to measure and understanding how to quantify the value of those measurements into actual dollars.
Maybe the problem with IT investments these days is that corporate higher ups failed to properly assess the current business environment. Shutting down IT budgets or refusing to invest in anything but small projects with quick ROIs sounds like a crisis response. But is that the most appropriate approach to the current environment?
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