 - Chief Visionary Officer (CVO) is a new title being used in corporations
to differentiate the holder from other corporate executives including the
Chief Executive Officer (CEO), the Chief Financial Officer (CFO), the
Chief Information Officer (CIO), and the Chief Technology Officer (CTO).
The CVO is expected to have a broad and comprehensive knowledge of all
matters related to the business of the organization, as well as the vision
required to steer its course into the future. The title is sometimes used
to define a higher ranking position than that held by the CEO, and sometimes
used to formalize a high-level advisory position. In some cases, the CVO
is added to the CEO title (for CEO/CVO status), much in the same way that
people with multiple university degrees list them after their names.
The first CVO was Tim Roberts, the young entrepreneurial founder of
Broadband Investment Group. Roberts said he invented the title as a rank,
superior to CEO, that served to recognize the visionary attributes needed
to integrate a complex business with many diverse aspects. Roberts chose
the title solely as definitive of his role in the organization, and didn't
intend the designation to proliferate across the corporate world in the
way that it has.
Corporations continue to invent new titles at an increasing rate - Chief
Zoom Officer (CZO), Chief Smart Officer (CSO), and Chief Techie (CT) are
a few of the more recent creations. Quinn Mills, a professor of business
administration at Harvard Business School, claims that the proliferation
of new titles is being used to attract and retain employees by offering
them status - which is free - rather than money.
| LAST UPDATED: |
31 Mar 2008
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