Mobile technology and management

Mobile technology and management News

  • December 08, 2014 08 Dec'14

    Master a multichannel customer engagement strategy

    Mobile computing, geolocation targeting, and sophisticated data collection and analytics tools are building toward increased customer interactions, but determining how to best deliver information to customers is still a work in progress at many ...

  • December 05, 2014 05 Dec'14

    CIOs urged to take risks, or risk being Uberized

    The pushback against Uber offers a lesson in risk-taking for CIOs. Also in Searchlight: Black Friday loses sales steam, but Cyber Monday is stronger than ever, especially for smartphone users.

  • December 03, 2014 03 Dec'14

    Why multichannel customer engagement strategies matter

    Interactions with brands across many avenues are now the norm for consumers. Enterprises looking to capitalize must get their multichannel customer engagement strategies in order.

  • November 25, 2014 25 Nov'14

    Is Scratch Wireless the next mobile disruptor?

    What does a next-gen cellular network look like? Meet Scratch Wireless, a Massachusetts startup looking to disrupt the mobile space by providing 'Wi-Fi First' smartphones that rely primarily on hotspots.

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