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  • data management platform (DMP)

    A data management platform (DMP), also called a unified data management platform (UDMP) is a centralized computing system for collecting, integrating and managing data large data sets from disparate sources.  Definition

  • microtargeting

    Microtargeting is (also called micro-targeting or micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify individuals or small groups of like-minded individuals and influence their thoughts or actions.  Definition

  • big data as a service (BDaaS)

    Big data as a service (BDaaS) is the delivery of statistical analysis tools or information by an outside provider that helps organizations understand and use insights gained from large information sets in order to gain a competitive advantage.  Definition

  • social media

    Social media is the collective of online communications channels dedicated to community-based input, interaction and collaboration. Social media websites include microblogging sites such as Twitter and Yammer, and social networking sites such as Face...  Definition

  • chief experience officer (CXO)

    A chief experience officer (CXO) is an executive who ensures positive interactions with an organization's external customers. The job title "chief experience officer" is increasingly replacing that of Chief Customer Officer in retail and entertainmen...  Definition

  • data science

    Data science is the study of where information comes from, what it represents and how it can be turned into a valuable resource in the creation of business and IT strategies.  Definition

  • data latency

    Data latency is the time it takes for data packets to be stored or retrieved  Definition

  • academic analytics

    Academic analytic's is the application of business intelligence (BI) tools and strategies to guide decision-making practices in educational institutions.  Definition

  • prescriptive analytics

    Prescriptive analytics is a type of business analytics that focuses on finding the best course of action for a given situation, and belongs to a portfolio of analytic capabilities that include descriptive and predictive analytics.  Definition

  • Cognos

    Cognos is IBM's business intelligence (BI) and performance management software suite. The software is designed to enable business users without technical knowledge to extract corporate data, analyze it and assemble reports.    Definition

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