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  • data products

    A data product is digital information that can be purchased.  

  • data collection

    Data collection is a systematic approach to gathering information from a variety of sources to get a complete and accurate picture of an area of interest. 

  • enterprise IT (enterprise-class IT)

    Enterprise IT, also known as enterprise-class IT, is hardware and software designed to meet the demands of a large organization. In comparison to consumers and small companies, an enterprise has greater requirements for availability, reliability, sca... 

  • data management platform (DMP)

    A data management platform (DMP), also called a unified data management platform (UDMP) is a centralized computing system for collecting, integrating and managing data large data sets from disparate sources. 

  • microtargeting

    Microtargeting is (also called micro-targeting or micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify individuals or small groups of like-minded individuals and influence their thoughts or actions. 

  • big data as a service (BDaaS)

    Big data as a service (BDaaS) is the delivery of statistical analysis tools or information by an outside provider that helps organizations understand and use insights gained from large information sets in order to gain a competitive advantage. 

  • social media

    Social media is the collective of online communications channels dedicated to community-based input, interaction and collaboration. Social media websites include microblogging sites such as Twitter and Yammer, and social networking sites such as Face... 

  • chief experience officer (CXO)

    A chief experience officer (CXO) is an executive who ensures positive interactions with an organization's external customers. The job title "chief experience officer" is increasingly replacing that of Chief Customer Officer in retail and entertainmen... 

  • data science

    Data science is the study of where information comes from, what it represents and how it can be turned into a valuable resource in the creation of business and IT strategies. 

  • data latency

    Data latency is the time it takes for data packets to be stored or retrieved