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Step this way for a successful customer loyalty program
Learn how customer loyalty programs can reward your best customers while rewarding your bottom line, too. Tip
A look back at the history of business intelligence and analytics reveals where data analytics has been, where it stands, and where it’s going.
New York Life RPS CEO Dave Castellani talks about the business benefits of a social media strategy and IT's role in shaping it.
Microtargeting is (also called micro-targeting or micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify individuals or small groups of like-minded indi...
Bally Total Fitness CIO Guy Thier is driving business transformation via mobile apps, social media, CRM and a deep knowledge of operations.
Learn how customer loyalty programs can reward your best customers while rewarding your bottom line, too. Tip