Enterprise CRM software

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  • Dataquest: Enterprise software buyers holding back in 2003

    Researcher Gartner Dataquest is predicting slow growth for the enterprise software market based on users' continued reluctance to make major investments in new applications.  Article | 19 Mar 2003

  • Step this way for a successful customer loyalty program

    Adding IT to the mix can make the prospect of launching a customer loyalty program seem a bit daunting. In this CIO Steps to Success article, learn the essentials of rewarding your best customers while rewarding your bottom line, too.  Article | 03 Mar 2003

  • Microsoft's CRM package: Better late than never

    Microsoft may be late to the CRM ball, but it's certainly expected to make a grand entrance.  Article | 03 Feb 2003

  • Why some succeed at CRM -- and many fail

    What makes some companies so much better at managing customer relationships than their competitors? Wharton School of Business professor George Day provides some answers.  Article | 29 Jan 2003

  • Cookies may eventually crumble online registration

    Forcing online customers to register for a Web site before letting them enter is likely to hurt business, say analysts. Instead, experts recommend the Amazon.com approach.  Article | 09 Jan 2003

  • Do you dare show a customer the door?

    Weeding out low-profit, high-maintenance customers is all the rage in CRM these days. But columnist Peter A. Buxbaum argues that such a strategy is insane.  Article | 03 Jan 2003

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