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Dataquest: Enterprise software buyers holding back in 2003
Researcher Gartner Dataquest is predicting slow growth for the enterprise software market based on users' continued reluctance to make major investments in new applications. Article
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Step this way for a successful customer loyalty program
Learn how customer loyalty programs can reward your best customers while rewarding your bottom line, too. Tip
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Step this way for a successful customer loyalty program
Adding IT to the mix can make the prospect of launching a customer loyalty program seem a bit daunting. In this CIO Steps to Success article, learn the essentials of rewarding your best customers while rewarding your bottom line, too. Article
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Microsoft's CRM package: Better late than never
Microsoft may be late to the CRM ball, but it's certainly expected to make a grand entrance. Article
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Why some succeed at CRM -- and many fail
What makes some companies so much better at managing customer relationships than their competitors? Wharton School of Business professor George Day provides some answers. Article
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Cookies may eventually crumble online registration
Forcing online customers to register for a Web site before letting them enter is likely to hurt business, say analysts. Instead, experts recommend the Amazon.com approach. Article
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Do you dare show a customer the door?
Weeding out low-profit, high-maintenance customers is all the rage in CRM these days. But columnist Peter A. Buxbaum argues that such a strategy is insane. Article