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Enterprise CRM software News
August 05, 2014
Thaddeus Arroyo, AT&T CIO and winner of the 2014 MIT Sloan CIO Leadership Award, outlines a 'bold' digital-first strategy for internal employees and the company's external customers.
November 22, 2013
In the Searchlight: what CIOs can learn from Best Buy's omnichannel turnaround. Plus, corporate social media done right, big data in HR and more.
September 26, 2013
Two top CIOs give their quick takes on proving up the value of social media and collaboration tools.
August 23, 2013
In the Searchlight: What social shopping means to CIOs. Plus: Zuckerberg 'likes' developing nations, a scary series of outages and more.
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CIOs and their application teams need to help their businesses develop a coherent digital customer strategy. Forrester Research's Stephen Powers and Mark Grannan outline the tools required to manage, engage and measure digital customer experiences. Continue Reading
Far from bogging down your IT organization, ITSM principles free up IT resource capacity. Expert contributor Neil Nickolaisen explains. Continue Reading
Social shopping is a type of e-commerce that seeks to involve people with similar tastes in an online shopping experience. Continue Reading
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New York Life RPS CEO Dave Castellani talks about the business benefits of a social media strategy and IT's role in shaping it. Continue Reading
What can the 2012 election teach CIOs about data analysis? Collecting the right data is important, but using it to change behavior is what matters. Continue Reading
For Bell Nursery, mobile inventory management will keep business from withering on the vine. Continue Reading
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Organizations must play to their digital strengths if they want to survive digital disruption, advises Forrester. Is there a place for the CIO? Continue Reading
According to Forrester Research, to win in the 'age of the customer,' CIOs must help their businesses engage customers on three fronts. Continue Reading
The collaborative skills of Quincy Jones, longevity of the Rolling Stones and tenacity of Tina Turner are the makings of a potent digital strategy. Continue Reading
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Falcons marketing pro Jim Smith talks football and partnering with the CIO to reach the multiscreen, multitasking fan. Continue Reading
Red Wing Shoe CFO Ralph Balestriere works hand-in-hand with his CIO on delivering fast data and driving revenue with best-of-breed IT solutions. Continue Reading
Forrester lays out five steps to a sound CRM strategy in the age of the customer. Continue Reading