Enterprise CRM Software News
April 06, 2015
MGM Resorts uses customer analytics to dispel a long-standing myth on how to deliver good customer service to the digital customer.
February 04, 2015
Utah State University's Eric Hawley considers application consolidation a chief mandate for today's CIO -- and he's prepared to do whatever it takes to deliver on it.
December 30, 2014
In this #CIOChat, participants shared their IT resolutions for 2015, focusing on security, app dev, big data and cloud -- all while keeping their users in mind.
December 15, 2014
The future of multichannel integration and customer engagement is nigh -- is your company prepared? In this #CIOChat recap, read tweet chatters' tips and predictions.
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Localization (sometimes shortened to "L10n") is the process of adapting a product or service to a particular language, culture and desired local "look-and-feel." The process of first enabling a product to be localized and then localizing it for ... Continue Reading
Customer-centric is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage. Continue Reading
Mobile computing, geolocation targeting, and sophisticated data collection and analytics tools are building toward increased customer interactions, but determining how to best deliver information to customers is still a work in progress at many ... Continue Reading
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One way to bridge the divide between IT and marketing is for the CMO to be a former CIO. Level 3's Anthony Christie talks about the CIO-CMO bond. Continue Reading
Far from bogging down your IT organization, ITSM principles free up IT resource capacity. Expert contributor Neil Nickolaisen explains. Continue Reading
In the Searchlight: what CIOs can learn from Best Buy's omnichannel turnaround. Plus, corporate social media done right, big data in HR and more. Continue Reading
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American Family Insurance's Greg Pfluger talks about building seamless customer experiences in this SearchCIO video interview. Continue Reading
The customer is already multichannel. Companies -- and CIOs -- are scrambling to catch up. It won't be easy. Continue Reading
Thaddeus Arroyo, AT&T CIO and winner of the 2014 MIT Sloan CIO Leadership Award, outlines a 'bold' digital-first strategy for internal employees and the company's external customers. Continue Reading
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Organizations must play to their digital strengths if they want to survive digital disruption, advises Forrester. Is there a place for the CIO? Continue Reading
According to Forrester Research, to win in the 'age of the customer,' CIOs must help their businesses engage customers on three fronts. Continue Reading
The collaborative skills of Quincy Jones, longevity of the Rolling Stones and tenacity of Tina Turner are the makings of a potent digital strategy. Continue Reading