Enterprise CRM software

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  • customer-centric

    Customer-centric is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage. Continue Reading

  • Master a multichannel customer engagement strategy

    Mobile computing, geolocation targeting, and sophisticated data collection and analytics tools are building toward increased customer interactions, but determining how to best deliver information to customers is still a work in progress at many ... Continue Reading

  • Three steps to a coherent digital customer strategy

    CIOs and their application teams need to help their businesses develop a coherent digital customer strategy. Forrester Research's Stephen Powers and Mark Grannan outline the tools required to manage, engage and measure digital customer experiences. Continue Reading

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