Sole Technology CIO leads environmental change

Blade servers, aggressive recycling and ... waterless bathroom fixtures? From the front door to the data center, sports apparel company Sole Technology is intent on going green.

George Bock has it made when it comes to green IT. As vice president of IT at Lake Forest, Calif.-based Sole Technology Inc., Bock is leading the environmental charge in a shoe and clothing company known for its planet-conscious way of doing business.

So stroll into the company's headquarters -- beneath the solar panels and past the waterless urinals -- and you'll find an IT department focused on recycling, consolidating servers, measuring energy efficiency and looking to its staff for innovative conservation ideas.

While aiming to be carbon-neutral by 2020, Sole Technology continues to produce popular skateboard shoe brands like etnies and Emerica.

Listen in as SearchCIO-Midmarket.com news writer Zach Church talks with Bock about the high points -- both ethically and financially -- of going green.

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This was first published in March 2008

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