Those attending Gartner Inc.'s Master Data Management (MDM) Summit last month got a surprise on opening day: an appearance by Nate Silver, the analytics expert and New York Times columnist who correctly predicted the 2013 presidential election. Silver was the highly anticipated feature of the last leg of Gartner's Business Intelligence (BI) Summit, the companion show to MDM. The Stamford, Conn.-based consultancy has been hosting the two shows back-to-back for years, but this may have been the first time something like Silver's keynote acted as an unofficial bridge.
More surprising than his appearance, perhaps, was Nate Silver's message to the more than 1,400 business and IT professionals: Whatever you do, don't give into the big data hype. Silver called his new book The Signal and the Noise: Why So Many Predictions Fail but Some Don't the "turd in the big data punchbowl." He pointed out some of the challenges of analyzing big data and cautioned businesses against turning analytics over to the machines.
Listen to the second part of the series, which covers highlights from the BI and MDM summits, on SearchDataManagement.com.
In this podcast conference recap, the first of a two-part series, SearchCIO's senior news writer Nicole Laskowski and SearchDataManagement reporter Jack Vaughan delve into Silver's concerns about the big data obsession and why it's easy (and dangerous) to swallow the hype. In addition, the podcast explores how analytics and MDM are joined at the hip: Although the message might sound like a broken record these days, proper data management, in general, never goes out of style, and serves as the foundation for trustworthy analytics on data of all sizes.
This was first published in April 2013