In this struggling economy, it's very difficult for midmarket CIOs to get funding on any new project or initiative without showing potential for ROI and value to the business. Although master data management (MDM) is taking off in IT organizations as a system that can improve data quality and offer enhanced analytical output, it's still not a cost-justified priority for many business executives. In this podcast, Forrester's Rob Karel will offer steps to creating a business case for MDM that will include a speedy path to ROI as well as business value demonstrations.
ABOUT KAREL: Rob Karel is a principal analyst at Forrester Research Inc., focusing on how companies manage data and integrate information across the enterprise. His areas of expertise include master data management, data quality management, metadata management, data governance, and data integration technologies, such as ETL and EII. Karel has more than 14 years of data management experience working in both business and IT roles to develop solutions that provide better quality, confidence in, and usability of critical enterprise data.
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This was first published in September 2008