Article

Tears for Sears – Retailer to say 'peace out' to PCs

Ed Parry, News Editor

Sears Roebuck and Co. certainly has had some catchy slogans over the years. Today it's "The good life at a great price. Guaranteed." Over the years, you've probably heard "Sears, where America shops," and "Come see the softer side of Sears."

The whole "softer side" approach never really worked at Brand Central. And now the "harder side" has gotten a hard look from Sears execs. The company has announced that it will stop carrying PCs in the third quarter of this year. Film cameras will also be out of the picture.

Sears carries desktops and notebooks from Compaq, HP, Northgate and Sony, but according to an analyst interviewed by CNET, sales had not been what the company had hoped. The computers will be replaced with more TVs, DVDs, software and digital cameras – items that Sears hopes will move off the shelves a little faster.

A Sears closeout sale could be one possible answer to your

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PC replacement issues.

But never fear; you can still get your Kenmore appliances, Craftsman tools, Wolverine workboots and sturdy coveralls. PCs never really seemed to fit in the Sears catalog anyway – they're just not that rugged.


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