Tears for Sears – Retailer to say 'peace out' to PCs

Ed Parry, News Editor

Sears Roebuck and Co. certainly has had some catchy slogans over the years. Today it's "The good life at a great price. Guaranteed." Over the years, you've probably heard "Sears, where America shops," and "Come see the softer side of Sears."

The whole "softer side" approach never really worked at Brand Central. And now the "harder side" has gotten a hard look from Sears execs. The company has announced that it will stop carrying PCs in the third quarter of this year. Film cameras will also be out of the picture.

Sears carries desktops and notebooks from Compaq, HP, Northgate and Sony, but according to an analyst interviewed by CNET, sales had not been what the company had hoped. The computers will be replaced with more TVs, DVDs, software and digital cameras – items that Sears hopes will move off the shelves a little faster.

A Sears closeout sale could be one possible answer to your

    Requires Free Membership to View

PC replacement issues.

But never fear; you can still get your Kenmore appliances, Craftsman tools, Wolverine workboots and sturdy coveralls. PCs never really seemed to fit in the Sears catalog anyway – they're just not that rugged.

There are Comments. Add yours.

TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: