Enterprise mobile app development: Strategies that drive downloads

Is your enterprise mobile app development strategy download-worthy? Discuss mobile app dev in our SearchCIO tweet chat Wednesday, Oct. 29, at 3 p.m. EDT.

As on-the-go computing gains increasing traction in the workplace, enterprises with a mobile mindset are developing...

strategies centered on the development of proprietary mobile applications. But what does it take to develop a five-star strategy that will drive consumers to download your company’s app? Should organizations be developing their own in-house app stores? And is it preferable to release an app and tweak it according to customer feedback, or keep it under wraps until it’s just right?

Join SearchCIO Wednesday, Oct. 29 at 3 p.m. EDT to talk about mobile application development, and how CIOs can steer their mobile app strategy toward enterprise gains. Joining us will be Bryan Barringer, @collab_me, an independent enterprise mobility consultant specializing in user adoption, user experience and interface design, customer acquisition, product design/management and strategy, and business development. Most recently at FedEx, he was in charge of evaluating mobile solutions for operations and sales professionals and leading FedEx Services' Office of Mobility and Collaboration.

Among the topics we expect to discuss during the tweet chat: strategic planning for mobile application development, app dev methodologies that work, the importance of the mobile user experience, what CIOs and experts have learned from real-life app deployments, and what the future of mobile app dev might look like.

SearchCIO editors will lead the event from the site's Twitter handle, @SearchCIO, joined by other TechTarget editors, writers, experts and followers. Follow the discussion hashtag, #CIOChat, to chime in.

Details

Date: Wednesday, Oct. 29, 2014
Time: 3 p.m. EDT
Host: @SearchCIO
Hashtag: Use and follow #CIOChat (other hashtags include #appdev, #mobileappdev)

Tweet jam newbies (and #CIOChat vets, too!), please review this list of tips before participating in the tweet jam:

  • To follow the conversation, type "#CIOChat" into Twitter's search bar. From this page, select "All" to view tweets in real time.
  • Your first #CIOChat tweet should be introductory, including your name, title and organization.
  • @SearchCIO will ask a series of questions related to enterprise mobile app development at 3 p.m. EDT (Q1, Q2, etc.). In your tweeted responses to each question, please preface with A1 (Answer 1), A2 and so on, then remember to include "#CIOChat." Include this hashtag in every tweet during the chat.
  • Please note that Twitter allows only 140 characters per tweet. You are welcome to tweet multiple responses to each question.
  • Throughout the discussion, retweet (RT) and favorite tweets you concur with and reply to those you disagree with.

Please direct questions, RSVPs or other concerns to our editors. Talk to you on Twitter!

Next Steps

Check out our CIO strategy guide on mobile application development and our recent CIO Decisions ezine on putting the mobile customer experience first.

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