Data mining often gets a bad rap. We're not here to say it doesn't deserve said rap: Who doesn't get an Orwellian vibe when reading the tale of Target outing a pregnant teen? So, we were heartened to see data mining, the Big Brother marketing tool of our time, geared toward the common good. This week's SearchCIO.com Searchlight leads off with a piece on the White House's announcement of the first-ever National Day of Civic Hacking.
The official Web address -- hackforchange.org -- hints at what it's all about. Various government agencies will free up scads of information and invite "we the people" to "collaboratively create, build and invent new solutions using publicly released data, code and technology to solve challenges relevant to our neighborhoods, our cities, our states and our country." Cynics might say it lessens the burden on government workers to find solutions, but we'd disagree. Why not give America's best hackers a crack at it? Minimum, it lines no pockets and could potentially help everyone.
And while we're feeling civic-minded and helpful, this week's roundup also includes our semi-regular reminder to not discount the power of Twitter, and a look at what marketing is doing with "big data."
Check out SearchCIO.com's own coverage of these topics
- It was a mashup of supportive swooning, angry ranting and fashion policing, but Twitter activity during the Obama inauguration did have one perfectly clear message: This medium is still a force to be reckoned with.
- Given that IT will wind up involved, a peek at what marketing departments plan to do this year with all that data they've collected.
- A one-man example of why it pays for companies to sell products digitally.
- Are you brilliant with big data? Marvelous with mobile? Keyed in to cloud? New tech salary figures from Dice.com suggest you ought to take us to dinner.
- There is a difference between the architecture and the design of distributed enterprise systems, darn it, and blogger Mark Wilson wants folks to know about it.
Let us know what you think about the story; email Karen Goulart, Features Writer.