In 2005, Lillian Vernon call center staff logged a total of 24 million minutes on phone calls with customers placing, changing and double-checking their orders. This year, Cernjul had the task of improving customer service at a price that would keep his CEO in good cheer.
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Cernjul found an answer in speech recognition technology from Spoken Communications. "I don't know of another speech recognition or speech technology that offers a guided service," Cernjul says. Lillian Vernon's new system allows for a service representative -- or "guide" -- to monitor the progress of calls on a screen and even eavesdrop when necessary. Guides receive an alert when callers aren't making progress and can steer them to the right person without customers' knowledge. "We did a quick proof of concept at a call center, and immediately we saw the benefits," says Cernjul.
He sold the $200,000 deployment to Lillian Vernon's CEO on the promise of an estimated $100,000 cost savings in the first year and an average 12-second improvement in call resolution time.
In less than a week, the company saw an average improvement of 31 seconds per call. Problem solved.
Ellen O'Brien, a former senior editor at CIO Decisions, is now a senior editor at Storage magazine. Write to her at email@example.com.