TITLE: Vice president of information systems
COMPANY: PGA Tour Inc., Ponte Vedra Beach, Fla.
ANNUAL REVENUE: $300 million (by industry estimates)
INDUSTRY SECTOR: Professional sports associations
TIME IN JOB: 7 years
BEST CIO DECISION EVER MADE: Developing a scoring system for the PGA Tour that maps each course and uses lasers to track the distance of every shot. It's allowed us to syndicate the data, enhance our broadcasts and create a Web-based subscription service.
BEST CAREER MOVE: Starting out at a small consulting firm that allowed me to get an incredible amount of hands-on experience.
BEST ADVICE EVER GIVEN: "At some point in your career you need to decide whether you are in pursuit of technology or in pursuit of working at a first-class organization."
TO WHOM: A few employees on my IT staff
WHAT YOU WOULD BE DOING IF YOU WEREN'T A CIO: If my golf game was good enough, I'd be a professional golfer.
FAVORITE COURSE: TPC at Sawgrass in Ponte Vedra Beach, Fla.
GOLF HANDICAP: 10
BIGGEST CAREER INFLUENCE: Working for 18 years around the PGA tour players and seeing how much work and dedication it takes to be the best in the world and stay at that level.