BRMs at WesCorp. don't have the official BRM title; WesCorp calls them project managers or business analysts. At Welch Foods Inc., BRMs are known as business process specialists. Barber says the new role is working out well, but ideally he would have preferred that the business units create and oversee the role rather than the IT department. "Midsized companies don't have the resources to have a technology liaison," he says. But "we had to do this to better understand the business needs."
Megan Santosus, a former senior editor at CIO Decisions, is now a features editor for SearchDataCenter.com. Write to her at firstname.lastname@example.org.